The EChip
Bait Technology

Winning Tournaments

The EChip is the world's first microchip for bait. Invented in the greater Silicon Valley, it replicates the voltage discharged by the nervous system of live bait.

"The EChip is the most significant fishing innovation since graphite rods"

Electro-Location is the primary method fish use to determine what & where to strike. The EChip mounted in lures and bait is scientifically & practically proven to attract MORE FISH and BIGGER FISH.

Research model shows the pattern of nerve discharge and reception by a predator

University of San Francisco

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